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West Central Produce, Inc. has operated for the past 30 years from a large, centrally located warehouse in downtown
Los Angeles, California. Our facilities contain ripening rooms, several kinds of refrigerated rooms and deep freezers. Our fleet of 28 trucks
—all radio-dispatched and complete with refrigerated units—provide fast and flexible service on a scheduled basis. We provide our customers with high quality fruits
and vegetables, consistent with the specifications of the more upscale restaurants, hotels, steamships and institutions in the industry. Our clientele consists of only these kinds of establishments so as not to
dilute our efforts by having to provide various qualities to many different types of users. We have found that by purchasing quality merchandise proves to be the most economical to our customers who understand the
reality that yield and cosmetic appeal go further to improve a food cost than does a bargain price. West Central's range of distribution is expansive and direct. We provide our customers with service
throughout the several counties that comprise Southern California. Service to these areas is six, and sometimes seven, days weekly on regularly scheduled runs to that delivery times are consistent and
reliable. There are personnel in our warehouse 24 hours daily who are capable of expediting emergency orders on the spot and making immediate decisions when time becomes a critical factor. Our people are
courteous, caring and have a genuine interest in see that all of our clients are properly handled and cared-for. West Central's buyers have over 100 years of cumulative produce experience. Our
knowledge of the produce industry, both domestically and abroad, is uncompromising and unequaled for its ability to deliver you the right package at the right price. Handling fresh, frozen and dried fruits and
vegetables in addition to a complete line of dairy products, we are on the cutting edge of the newest industry innovations, with grower-shipper relationships all over the country —and the world—providing exotic, exciting and out-of-season produce on a regular basis.West Central people are still craftsmen in an industry of mass distribution. With a
staff of warehouse personnel who are conscientious and thoughtful in their routine of order assembly —from the departments through which the various items are prepared, to the final loading of trucks—the watchword is quality control, so that you benefit from 100% usable product. Our sales people still do business the old-fashioned way: They visit their clients
regularly, and they walk the produce market weekly in search of new and unusual items that will stimulate the creative appetites of their clients.In the year 2001, West Central will move into its new home,
a 33,000 square foot, state-of-the-art warehouse facility designed specifically for fresh produce distribution. This building will be the first of its kind to be under a strict HACCP program to ensure constant and
consistent food safety in handling. It will have several refrigeration systems to accommodate the several types of foodstuffs and their requirements, as well as ripening rooms and freezers —all computer monitored for consistency. An on-site generator that feeds off of on-site fuel tanks will ensure
that quality of service and dependability will never be compromised even during emergency situations.We are confident that we can satisfy the demands and requirements of any foodservice challenge. We have the
solutions to the problems of the industry, because our many years of experience in the business are time-tested and proven. Thank you for the opportunity to demonstrate to you the value of dealing with a highly
spirited company, devoted to seeing that its clients are cared for in much the same manner in which you care for your own customers. |
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